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TRANSACTIONAL PRICING: A TREND THAT HELPS TO CUT COSTS IN ONLINE LEARNING

By Sarah

As a progressive way to help their customers find the ideal balance between cost and benefit, Training-Online.eu is offering transactional pricing. This pricing system allows the users of this online-learning platform to predict the exact educational costs and to determine each user’s individual costs with precision.

About Training-Online.eu: This e-learning management system Web Application has been running since 2011. It is available in 8 languages all over the Internet globe. As Training-Online.eu strives to simplify the use of the e-learning platform both the students and the administrators, their e-learning software is based on an intuitive icon graphic user interface which even untrained personnel can use without difficulties. The Web App is responsive and runs on every smart mobile device.

Recently, transactional pricing has been gaining ground against the traditional monthly subscription systems which have proven to be non-flexible. If users subscribe monthly, they need to pay a regular fixed fee derived from aspects such as the number of theirstudents or the quantity of their content. This means in practice that no matter how often they use the e-learning platform, or even when they don’t use it at all, they still need to pay the fixed fee.

Transactional pricing, however, sets a fair charging mechanism and allows the users of Training-Online.eu to optimize their costs. There are no fixedfees in this pricing system. Users pay exactly for the courses and educational projects they have, and if they don’t use the platform for a time, Training-Online.eu doesn’t charge them any extra fee.

This is highly appreciated by companies and coaches who chose to use online e-learning to train their students and employees, as it gives them more freedom to decide when and how they want to create their courses and carry out the training. If there is a delay with the project, there is no need to pay any additional fee. At the same time, this pricing system allows them to calculate with precision the individual costs related to the training of a concrete person.

It is only logical that in this era of business process optimization transactional pricing systems have become a popular way to increase the profit by not wasting money on services the companies and subjects won’t actually use.

This pricing mechanism had been used before for outsourced software such as Microsoft Office when, during the last decade, many companies understood that owning the software is not necessary to use the technology it offers and renting it might mean the desired zero investments and zero maintenance fees. Nowadays, progressive e-learning platforms such as Training-Online.eu started using the same mechanism with the same pricing system.

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