The continuously updating algorithms and platforms of Google can prove a head spinning challenge for SEO companies. I literally spent four straight days pouring over my client’s pages and listings seeing the effects the new round of Google updates had. For some it was nominal, for a few the new structures gave a much needed boost. For a large number however, their rankings … [Read more...] about Four Of the Most Successful SEO Strategies After Google Updates
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5 Powerful, Alternative Marketing Strategies for 2013
In today's economic climate, marketing has never been so important. While you know that your marketing mix is important, you will need to focus on alternative strategies that will communicate your message more effectively if you want to compete. Direct mail marketing, billboard advertising, and radio advertisements are all still effective ways to reach your target audience, … [Read more...] about 5 Powerful, Alternative Marketing Strategies for 2013
The 5 Powerful Secrets to Developing a Successful Marketing Plan
The signs of a high-quality marketing plan are threefold: the decisions that result, the level of business success it produces, and the degree to which the plan is actually followed. The major components of a successful marketing plan are target and product focus, material features, organization, and improvement from input. Pleasing a clearly defined target audience is key to … [Read more...] about The 5 Powerful Secrets to Developing a Successful Marketing Plan
Book Review: Breakthrough Branding
Today we are featuring a book that we know will be a huge resource to anyone looking for help with branding. This is one of those things that can be extremely daunting and often it’s hard to know where to start. Catherine Kaputa addresses this issue in her book Breakthrough Branding and gives mini case histories of dozens of brands to demonstrate what makes a brand thrive. The … [Read more...] about Book Review: Breakthrough Branding