Today we are featuring a book that we know will be a huge resource to anyone looking for help with branding. This is one of those things that can be extremely daunting and often it’s hard to know where to start. Catherine Kaputa addresses this issue in her book Breakthrough Branding and gives mini case histories of dozens of brands to demonstrate what makes a brand thrive. The … [Read more...] about Book Review: Breakthrough Branding
branding
Elevator pitch tips and tricks
So you’re in the elevator and in walks the person you’ve wanted to talk to for months. The person that could give you the advice or resources you need to take your business to super-stardom. In this moment of truth, what do you say? This situation of off-the-cuff networking can happen at any point and you want to be ready. There are times where you will have just 30 seconds of … [Read more...] about Elevator pitch tips and tricks