Today, a name isn’t enough to grab a customer’s attention and help them connect to the company brand. A brand’s graphics should click in more than one way with the customer’s than just the logo. Of course a logo is the most important representation for a brand-it’s what customers notice and register with the company when they see it each time. But a company should consider … [Read more...] about Make Your Brand’s Graphics Click with Customers
branding
The Ideal Ways to Brand a Company in 2013
When a business decides to take the plunge into the evolving and extremely competitive economy, decision makers are tasked with deciding exactly where in public they want to instill their brand image. This task requires calculated decision making, as the marketplace in 2013 is different than ever before. Modern leaders tend to lean very heavily on social media and internet … [Read more...] about The Ideal Ways to Brand a Company in 2013
Internal Branding: Get the Inside Right So The Outside Falls in Place
Everyone has a brand. The problem is, most people don’t realize it. Many people associate “personal branding,” with movie stars, high-profile executives or athletes. They don’t realize that whether they are a stay-at-home mom, a budding entrepreneur or a mid-level executive, their personal brand is just as relevant (if not more so) than those people they are reading about in … [Read more...] about Internal Branding: Get the Inside Right So The Outside Falls in Place
How to Build Loyalty to your Brand
Strong brands are household names that have been built over the years. And, customers purchase products of such brands without even thinking about this twice. Yes every business wants to have this kind of loyalty. But loyalty is something that is built upon relationships as well as the existence of an emotional tie. Now such relationships occur because there is trust and this … [Read more...] about How to Build Loyalty to your Brand
Ultimate Entrepreneur-Trifecta 2012: Live blog Feed
The room is full of women, except for the one man on the front row. Maybe that's because the conference is being put on by three women, or maybe it's because there are just a lot of ambitious women in this town. Either way, there's going to be a lot of women entrepreneurs ready to take their business to the next level after this. We are starting off by listening to Rebecca … [Read more...] about Ultimate Entrepreneur-Trifecta 2012: Live blog Feed