New York, NY – Jan. 13th, 2016 –– WHTWRKS Inc., a bespoke marketing strategy consulting firm, is excited to announce a new partnership with Southridge Capital, a leading investment and advisory firm. WHTWRKS Inc. co-founder and music industry veteran, Jeff Burroughs, has been named Entrepreneur in Residence at the investment and advisory firm and will lead their marketing strategy function leveraging his multiple decades of music industry experience, cultural expertise, and the existing strategic capabilities of WHTWRKS. Jeff Burroughs joins the Southridge Capital team with a keen eye for brand and entertainment partnerships supported by integrated digital influencer strategies.
Through this new partnership, Southridge Capital has added firepower to their existing arsenal of experts. “I’m thrilled to have Mr. Burroughs join Southridge Capital as our EIR and help to shape our approach to strategic alliances which strengthens a brands proposition,” stated Stephen Hicks.
In this role, Mr. Burroughs will be fully engaged with the deal flow and will be evaluating potential brand building and entertainment partnership opportunities at the onset of the agreements. “I’m extremely excited to be a part of the Southridge Capital team. It’s rare when you have opportunities to drive immediate value and we have been very fortunate that our agency capabilities align perfectly with the needs of Southridge Capital. Stephen Hicks will be a valuable partner and we’re both eager to get started,” stated Jeff Burroughs.
Mr. Burroughs founded WHTWRKS Inc. with former marketing strategy executive and serial entrepreneur Martin Ekechukwu, with the vision to help brands break through a wildly cluttered market place.