EDISON, NJ — GUND is proud to announce that its new rebranding and company logo have been selected as winners of Communication Arts magazine’s 57th annual design competition. Over four thousand total entries were submitted to a jury of creative professionals; only one hundred and sixty-one projects were selected as winners.
GUND’s new logo was a major part of a 2016 corporate-wide rebranding, completed in partnership with NYC-based Cynda Media Lab. The logo pays homage to the company’s tradition by means of a friendly, playful, and creative logo that draws focus on the most emotionally expressive elements of GUND’s signature products. This new look and feel encompasses GUND’s core values such as high-quality huggability, while also highlighting a new brand message to a wider contemporary audience.
“We’re honored to be recognized for our new logo,” said GUND Vice President of Marketing Sally Drewes. “The rebranding process was a true labor of love, and it’s wonderful to see our work resonate with the industry.”
The winning designs will be represented in the September/October 2016 issue of Communication Arts.