Glow Threads, Inc. has created the ability to draw on fabric with lights and lasers; its innovative, patent-pending method, birthed on the Las Vegas Strip, has been turning heads and peaking interest from some of the biggest names in EDM. In just the past 30 days, Glow Threads has announced a massive launch to coincide with Insomniac’s “Electric Daisy Carnival” on June 17, 2016.
In a city that has become known as the entertainment and nightlife capital of the world, Glow Threads is quickly becoming known as the must-have party accessory for any reveler looking to be “The Light of the Party.” Sancho Van Ryan, CEO of Glow Threads, said, “Think about Glow Threads like Snapchat on a shirt; you draw and it glows.” Part of the appeal is that after 30-90 seconds, depending on the darkness of the environment, the message disappears, allowing unlimited fun and interaction.
Glow Threads will be launching with a spacious booth inside the EDC Vendor Village. The booth will feature a custom-built, interactive merch cube, ground fog, laser machines, black lights and plenty of friendly faces. Ten “Glow Threads Girls” will roam around the carnival to enhance the guests’ experience and interact with festival goers lovingly dubbed “Headliners” by Electric Daisy Carnival CEO Pasquale Rotella.
In a recent interview with local Las Vegas EDM radio station 96.7, Van Ryan said, “We have sold out of all our prints online already and are working overtime to bring you new Glow Threads apparel for the festival that will only be sold at EDC. So, if you want to get your hands on this limited edition of Glow Threads EDC 2016 Styles and Prints, you have to find our booth.”
Founded by nightclub industry veteran Sancho Van Ryan, the Glow Threads brand will be very active in the nightlife and festival community. You will see Glow Threads at many events, including Industry Nights, award ceremonies, speaking engagements and global events.
For more information and to purchase Glow Threads apparel, visit www.glowthreads.com.
Future M3dia Group
Sancho Van Ryan
PR@futurem3dia.com
702-666-7000 / 702-408-7791