Missing out on an opportunity to properly engage a lead means losing the opportunity to sell to a contact. With a great lead nurturing campaign, the conversion rate improves. Here are five key tips to running an effective lead nurturing campaign. Nix the promotional language. A person who has requested information from you wants to hear more about the product or service. This … [Read more...] about 5 Keys to Running an Effective Lead Nurturing Campaign
How to Plan a Successful Employee Reward Program
Employee award programs are one of the best ways to increase employee productivity, but you need to implement them correctly for their success. Planning ahead is critical to ensuring that an employee rewards program is both motivational and fair. Properly done employee award programs gives employees goals to work towards while making them feel appreciated and valued. You … [Read more...] about How to Plan a Successful Employee Reward Program
Tech-Savvy Tips: The Top 5 Apps Every Small Business CEO Needs
Small business CEO's are usually slammed with work. They need to have their info on the go and at their fingertips at all times. Smartphones and tablets are advancing to become nearly as versatile as computers, so they are helping business owners around the world improve efficiency and reduce costs. If you're a time-crunched small business CEO, here are five of the best apps … [Read more...] about Tech-Savvy Tips: The Top 5 Apps Every Small Business CEO Needs
Managing International Business Teams: Cultural Differences
In today’s shrinking world of business, many companies have the opportunity to work with employees from across the globe. As many American companies discover, cultural differences in other countries can make standard American work practices difficult to maintain. Some of the practices of American companies are insulting to the culture and social world in many other … [Read more...] about Managing International Business Teams: Cultural Differences
Standing up for Women: Promoting yourself at a Conference
Promoting yourself at a conference is difficult whether you are a new business or already accomplished one so here are some useful tips to make you stand out from the crowd and get your business talked about. For women this seems an especially difficult battle. They may seem obvious but if followed directly can make the difference between conversion and being memorable and not … [Read more...] about Standing up for Women: Promoting yourself at a Conference