In today's economic climate, marketing has never been so important. While you know that your marketing mix is important, you will need to focus on alternative strategies that will communicate your message more effectively if you want to compete. Direct mail marketing, billboard advertising, and radio advertisements are all still effective ways to reach your target audience, … [Read more...] about 5 Powerful, Alternative Marketing Strategies for 2013
Make Your First Impression Last
Getting customers in the door is the first challenge for any new business, but convincing them to come back or recommend the company to their friends and family is what will determine long term success or failure. The quality of product or service provided will be the most important factor potential customers consider, but the atmosphere and overall experience will also have a … [Read more...] about Make Your First Impression Last
5 Ways To Monitor Customer Satisfaction in Your Small Business
Customer satisfaction should be a top priority for any small business owner. If you don't meet the needs of your customers, you are going to lose them and any possibility of profits. What are five ways that you can measure the level of customer satisfaction for your company? 1) Monitor Your Social Media Presence Customer feedback from social media should be monitored at all … [Read more...] about 5 Ways To Monitor Customer Satisfaction in Your Small Business
When All Else Fails: Five Tricks to Get Your Business Up Off the Floor
Having a failing business is a fear that so many people have, because not only does it mean that they are losing money, but they also might have to close down the entire company eventually. Instead of succumbing to this defeat, consider these five tips to pick yourself back up. Hosting Promotional Events Essentially, you want to get people back into your store, and you might … [Read more...] about When All Else Fails: Five Tricks to Get Your Business Up Off the Floor
4 Ways to Build a Good Relationship with Each Customer
Maintaining a solid customer base is essential for business success. It is cheaper to retain existing customers than to recruit new ones. In addition, one dissatisfied customer typically complains to approximately twenty acquaintances or family members, which spreads a negative impression of a business. To build good relationships with your customers, consider the following … [Read more...] about 4 Ways to Build a Good Relationship with Each Customer