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Media Heavyweights Unite to Launch EMBA for the Creative Industries

By Sarah

Lord Putnam welcomes Helen Gammons (FD and co-owner Rotolight.com) and further industry heavyweights to the Advisory Board of the new Ashridge Executive MBA for the Creative Industries. The programme has industry backing from major directors and CEO’s from the creative sectors, including David Abraham (Chief Executive of Channel 4 Television Corporation) MT Rainey (Channel 4 deputy chair) and Darren Henley (Chief Executive of Arts Council England).

Ashridge Executive Education, part of Hult International Business School, will launch the Executive MBA for the Creative Industries as a new programme, October 2016.  

For further information on the EMBA for the Creative Industries :

https://www.ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries

The programme will be based on the part-time EMBA that the school currently runs, with modules such as strategy, economics, finance, marketing, leadership, but will have a relevant and applied focus to the creative industries. 

Designed to advance leadership skills and develop business acumen in the creative industries, the course is spearheaded by Lord Putnam, film producer and owner of Atticus Education, an online education company. He is also the winner of 10 Oscars, 25 Baftas and a Palm D’Or, having spent over 30 years as an independent producer of award winning films, that include; Chariots of Fire, The Mission, Midnight Express, Bugsy Malone, The Killing Fields and Memphis Belle. Lord Putnam will chair the advisory board for the MBA with a team of advisors from key sectors within the creative industries.

David Putnam has said that he is really “delighted with the addition of Helen Gammons to the Advisory Board for the Ashridge EMBA for the Creative Industries. Helen brings a wealth of education and current business experience from her three decades of working with and leading in the music industry and live sector.”

“It is essential that the creative industries are led by people who can skilfully and knowledgeably navigate companies through the challenges of the digital era.” Lord Putnam

Helen, whose music sector experience spans 30 years brings tremendous experience as serial business entrepreneur FD and co-owner of  www.rotolight.com and author, “The Art of Music Publishing, an entrepreneurs guide”, previously programme director at Henley Business School (MBA for the Music & Creative Industries) and most recently Vice Principle and Dean of the Business School at the Academy of Contemporary Music now bestows on Ashridge her extensive sector knowledge, industry network and work in education, specially the MBA field. Helen Gammons joins the Advisory Board for the Ashridge Executive MBA for the Creative Industries with the support of senior music and creative sector executives.

Helen says: “I am really honoured to be working with Lord Putnam and for Ashridge to benefit from my personal commitment to the sector and this body of work.   Together we can build out of my work at Henley (to whom I will be forever grateful) and deliver a programme that speaks with one voice across the sector.   It has been a long stated passion of mine to provide a home for the music and creative sector to enable the delivery of strategic decision makers who can develop broad business skills and a real depth of knowledge, made possible when we learn from each other which is why the MBA is so important as a strategic tool.  Together we can lead the creative sector into an exciting future.”   helen_gammons@linkedin.com

Roger Delves, Dean of Qualifications at Ashridge Executive Education, has said: “I am very pleased to have Helen working with us at Ashridge in the development of this programme as having her expertise can only further enhance the programme and the experience for the cohort joining us in October.”  

Helen believes that the creative industries must look to the future to drive change, not be led by it. This programme will help unite the sector in a shared passion with its commitment to the expression of creativity and the successful businesses that provide the platform and outlet for it. Those working in the sector who hold an MBA often speak of how liberating and powerful it is in providing a new suite of tools, alternative perspectives in driving business performance and the development of management and leaderships skills needed to support a creative workforce.

Paul Crick, MBA Music Industry Lead, Europe, IBM Global Business Services “I first met Helen after having read her book and was delighted to have the opportunity to work with her extensively at Henley Business School in the world’s first MBA programme for the music and creative sector. Bringing Helen’s work to Ashridge will be a powerful development in fulfilling the sectors needs at a time of massive technological disruption and change in social habits. Helen is an exceptional professional putting the needs of the sector first and has given so much of herself in pursuing this work for the benefit of all.   

Simon Presswell, MBA Alumnus of Ashridge, CEO of Eventim & Governor at The Brit School states:
“With the creative industries accounting for £84.1 billion to the UK economy it is becoming increasingly important to recognise, support and develop the home grown talent we have in this industry as the next generation of business leaders.”

Spotify’s Global head of Strategic Intelligence Keith Jopling joins the growing supporters by saying:  “David Putnam’s voice will make a significant difference in emphasizing this important work. The music & creative industries have always been strong in creativity, calculated risk and collaboration. Creative & media organisations need stronger, more informed and equipped leaders, in the digital age and that’s why this programme is critical. Helen’s position on the board can really facilitate a conversation that unites the sector. It will lead to something ground breaking I’m sure of that!” 

Jeremy Summers – Partner at Lewis Silkin – Media and Entertainment industry, Sports Brands, & IP  “We are all deeply committed to seeing the creative industry thrive but we all know there are tremendous challenges. This is why we are all prepared to speak with one voice and say the creative sector is so key to the UK and global economy that this programme is essential!  Working with Helen at Henley Business School has been a great experience and this next phase will see Ashridge move this important work forward.  The creative sector is too important not to make this special effort for.” 

For further information on the EMBA for the Creative Industries :

https://www.ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries


 
 

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