COLUMBUS, OH – June 6, 2016 – WP Glimcher Inc. (NYSE:WPG), a premier retail real estate investment trust with a portfolio of 118 shopping centers nationwide, has named Ron Foth Advertising, Columbus as its agency of record for media services.
WP Glimcher specializes in the ownership, management and development of retail shopping centers throughout the U.S., including enclosed regional malls, open-air lifestyle centers and community centers.
As agency of record, Foth will work with WP Glimcher’s national corporate office and local field marketing teams to provide a comprehensive media strategy and customized media plans for nearly 120 properties, covering 30 states and over 50 markets. The agency will handle all media planning and buying functions – including TV, radio, digital, social, out of home, print and direct mail – as well as creative development and production.
In addition to promoting traditional selling seasons like Back to School and Holiday shopping, Foth is helping WP Glimcher develop targeted campaigns for new initiatives like Women’s Night Out, Summer Concert Series and Sensitive Santa for children with autism.
Foth’s background in retail and fashion, as well as their expertise in local media markets, were key factors in their selection. The agency has previously worked with Target, SAKS, Parisian and major department store chains nationwide.