Why you should encourage your employees to write on the company blog

blog-wordleDoes your company have a blog? If not, stop reading this and go set one up.

Ok now that we’ve taken care of that, let’s talk about content creation. Generating quality content on a regular basis is time consuming and tough work. So how do you keep a blog going while still doing all of your other tasks? Here are some ideas:

  1. Get your employees involved. Everyone in the company is busy, but your employees are also the ones who know the company the best. Assign each person to write one blog post per month. This will only take up a small amount of time that they can allocate out. By having everyone write once a month, you will have plenty of good stuff to choose from.
  2. Encourage guest posting. Through your social channels, let others know that you accept guest posts on your blog. Other people in your industry will want the exposure, plus a link, so you are likely to get quite a few guest posts. Plus it’s nice to mix things up with some thoughts from others in the industry.
  3. Crawl the web for ideas. If you are feeling in a content rut, start looking to others for ideas. Follow other blogs in your industry, set up Google Alerts, and just generally be aware of new cool things that are happening that you could blog about.
  4. Schedule out posts in advance. WordPress is awesome in that you can schedule out tons of stuff in advance. So, if you have content ready to go, spend an hour or so scheduling everything out so you won’t have to worry about it on a day-to-day basis.

By doing these things, you’ll be able to keep up your blog, and build legitimacy to your company, while also making you an expert in your field. Have fun with it and take the ideas you like from others. Trafficado, a tech company based in Utah upkeeps their blog through guest posts as well as assigning out posts to employees.

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