The signs of a high-quality marketing plan are threefold: the decisions that result, the level of business success it produces, and the degree to which the plan is actually followed. The major components of a successful marketing plan are target and product focus, material features, organization, and improvement from input.
Pleasing a clearly defined target audience is key to business success. Targeting every possible audience and vaguely attempting to please all of them will in fact please none of them. For example, an elderly audience is likely to disagree with a teenage audience regarding that which constitutes a fun, recreational evening. Considering the specific, narrowly defined audience and aiming to maximize its customer satisfaction is a superior strategy of marketing.
Coinciding with market focus is product focus, for recognizing a particular marketed product helps to define the target audience. For example, a business whose product is alcoholic beverages will do well to avoid children as its marketing target. Similarly, family-oriented restaurants should not advertise fancy, romantic date nights that appeal to young couples. Precisely recognizing a business’ marketed goods significantly assists in guiding a marketing plan in the proper direction.
Tangible and quantifiable aspects of a business plan are essential for success. Setting immeasurable goals such as producing the greatest type of good is far less effective than setting an ascertainable one. Defining a specific number of Facebook “likes” or items sold and striving to reach the number within a given time frame, for example, implements provable material evidence of the success of a marketing plan. While abstract propositions and procedures are necessary, they need hard data to attain their full potential.
Jennie is a marketing consultant, author and blogger. She recommends 123Postcards for performance-based dentist advertising. To see an example of 123 Postcards direct mail dentist postcard gallery, visit http://www.dentalmarketing.net/dental-postcard-gallery.