Four Of the Most Successful SEO Strategies After Google Updates

SEO strategyThe continuously updating algorithms and platforms of Google can prove a head spinning challenge for SEO companies. I literally spent four straight days pouring over my client’s pages and listings seeing the effects the new round of Google updates had. For some it was nominal, for a few the new structures gave a much needed boost. For a large number however, their rankings inexplicably plummeted in multiple keyword categories. After much trial and error I was able to come up with four strategies for making the best of the new Google updates.

• Check, recheck and double check Google Places and Plus listings.

Compare your clients Google Places/Plus listings to their websites. Make sure every single part matches. Aside from just making sure the addresses and phone numbers are the same, check the exact spellings, abbreviations and punctuation. In Google’s eyes “suite” and “ste” are not the same thing, even if they lead to the same place. The same goes for punctuation following abbreviations or street names.

• Take advantage of “rich snippets’.

These are the little pictures that come up with organic listings in Google. There are several blogs that detail the process of making this happen, but all you need is access to a clients code and Google Plus profile. Not only does this draw more traffic and conversions from searches, but also there seems to be a trend in listings with these “rich snippets” showing up higher.

• Be sure of your links.

Keep a somewhat organized running list of your client’s links. Search engines, and Google in particular are getting pickier about the weight and authority they place on page links. If necessary, find a reputable link building company to help your process along. I came across several companies that really gave me a great link building service and helped my clients significantly.

• Developed services for mobile platforms.

Mobile platforms are the inevitable future of the internet. As more and more organic traffic comes from mobile platforms, client’s needs are keeping up to date. Do the research; buy the programs or hire who you need; but format a way to offer mobile services for clients. Being able to offer a mobile site, or even better a mobile checkout and shopping service can dramatically improve profits. Few SEO companies are offering full mobile platform services; this gives anyone a golden opportunity to get in on the ground level. They can establish themselves and build a reputation that will be indispensible in the coming years.

Without fail Google will change things in the future, perhaps in a month, maybe a year. SEO companies will go scrambling once again to adapt in leverage the new updates and developments. For todays market however, these tips and others can help lead SEO companies and their clients to success.

5 Powerful, Alternative Marketing Strategies for 2013

imagesIn today’s economic climate, marketing has never been so important. While you know that your marketing mix is important, you will need to focus on alternative strategies that will communicate your message more effectively if you want to compete. Direct mail marketing, billboard advertising, and radio advertisements are all still effective ways to reach your target audience, reinforce your brand, and promote your products or services, but implementing new marketing ideas in 2013 is critical. Here are 5 affordable yet powerful alternatives strategies that you can implement into your marketing campaign this year.

1. Express Your Opinions to Be Heard

You know that Internet marketing is important, but are you using your social profiles to their full potential. If you want your message to be heard, you will have a lot of noise to compete with. Many of the companies in your industry are saying the same thing, so to cut through the noise you need a different message. One way to be heard by the masses is to express your own original opinions and thoughts. While you are taking on more risk to be criticized or judged, you are also getting the attention you need to stand apart.

2. Crafting a Story Worth Sharing

You want likes, retweets, and referrals. While your marketing message may describe what value you can offer and your mission statement as a company, you need to create content that is truly worth sharing if you do not want your messages to be filtered out. Craft a press release or a true story about your business that people would want to read and encourage your target audience to share and repost.

3. Form a Proactive Strategy

Being reactive is important is a public relations crisis, but when it comes to marketing, being proactive is the best alternative. Test and measure your current campaigns, adjust your strategies accordingly, and move forward by scrapping efforts that are not working and focusing on those that are.

4. Creating Content for the Web

You know that website content is important, but do you know how important content off of your website is? Off-page content is a critical part of optimizing your website for more traffic. It can be posted to blogs or article directories and must be informative and relevant to your industry. By implementing this strategy, you can increase traffic to your site and establish yourself as an authority in the industry.

5. Re-branding

Does your branding really stand out? Can it be identified easily? Sometimes, revamping your branding to breathe life into it is essential to marketing. By reviewing your logo, your printed materials, your images, your graphic design, and everything related to branding, you can breathe life into your efforts and better connect to a targeted audience.

Marketing is not all about spending a small fortune for a television commercial or a radio spot. While these are techniques that will contribute, these alternative marketing strategies are effective way to communicate the right message on a limited budget.

Author Bio

Hayley is a freelance blogger. To learn more effective marketing strategies, visit the Domo library.

 

 

 

The 5 Powerful Secrets to Developing a Successful Marketing Plan

Marketing planThe signs of a high-quality marketing plan are threefold: the decisions that result, the level of business success it produces, and the degree to which the plan is actually followed. The major components of a successful marketing plan are target and product focus, material features, organization, and improvement from input.

Pleasing a clearly defined target audience is key to business success. Targeting every possible audience and vaguely attempting to please all of them will in fact please none of them. For example, an elderly audience is likely to disagree with a teenage audience regarding that which constitutes a fun, recreational evening. Considering the specific, narrowly defined audience and aiming to maximize its customer satisfaction is a superior strategy of marketing.

Coinciding with market focus is product focus, for recognizing a particular marketed product helps to define the target audience. For example, a business whose product is alcoholic beverages will do well to avoid children as its marketing target. Similarly, family-oriented restaurants should not advertise fancy, romantic date nights that appeal to young couples. Precisely recognizing a business’ marketed goods significantly assists in guiding a marketing plan in the proper direction.

Tangible and quantifiable aspects of a business plan are essential for success. Setting immeasurable goals such as producing the greatest type of good is far less effective than setting an ascertainable one. Defining a specific number of Facebook “likes” or items sold and striving to reach the number within a given time frame, for example, implements provable material evidence of the success of a marketing plan. While abstract propositions and procedures are necessary, they need hard data to attain their full potential.

Author Bio

Jennie is a marketing consultant, author and blogger.  She recommends 123Postcards for performance-based dentist advertising. To see an example of 123 Postcards direct mail dentist postcard gallery, visit http://www.dentalmarketing.net/dental-postcard-gallery.

Book Review: Breakthrough Branding

Today we are featuring a book that we know will be a huge resource to anyone looking for help with branding. This is one of those things that can be extremely daunting and often it’s hard to know where to start. Catherine Kaputa addresses this issue in her book Breakthrough Branding and gives mini case histories of dozens of brands to demonstrate what makes a brand thrive.

The book provides tools and steps that will help you mimic tactics of brands such as Red Bull, Groupon and Trader Joe’s. It shows how successful companies begin with three things: an entrepreneur, a winning idea and a smart brand strategy.

With the help of this book you can learn how to narrow the focus of your product or service, standout from other brands, create a company personality and place yourself as superior to your competition. All of this can be done with the right banding strategy.

Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND, also read the book and said, “Whether you’re dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and professional study, and in this book she shares secrets worth many times the cost of admission.”

Breakthrough Branding truly has something for everyone and teaches you tactics that are up to date with the latest social media strategies. Take it from us, this is a book that is worth reading.

So, if you find yourself wanting to rebrand your company or if you are just starting out, check out Catherine’s book.