Four Of the Most Successful SEO Strategies After Google Updates

SEO strategyThe continuously updating algorithms and platforms of Google can prove a head spinning challenge for SEO companies. I literally spent four straight days pouring over my client’s pages and listings seeing the effects the new round of Google updates had. For some it was nominal, for a few the new structures gave a much needed boost. For a large number however, their rankings inexplicably plummeted in multiple keyword categories. After much trial and error I was able to come up with four strategies for making the best of the new Google updates.

• Check, recheck and double check Google Places and Plus listings.

Compare your clients Google Places/Plus listings to their websites. Make sure every single part matches. Aside from just making sure the addresses and phone numbers are the same, check the exact spellings, abbreviations and punctuation. In Google’s eyes “suite” and “ste” are not the same thing, even if they lead to the same place. The same goes for punctuation following abbreviations or street names.

• Take advantage of “rich snippets’.

These are the little pictures that come up with organic listings in Google. There are several blogs that detail the process of making this happen, but all you need is access to a clients code and Google Plus profile. Not only does this draw more traffic and conversions from searches, but also there seems to be a trend in listings with these “rich snippets” showing up higher.

• Be sure of your links.

Keep a somewhat organized running list of your client’s links. Search engines, and Google in particular are getting pickier about the weight and authority they place on page links. If necessary, find a reputable link building company to help your process along. I came across several companies that really gave me a great link building service and helped my clients significantly.

• Developed services for mobile platforms.

Mobile platforms are the inevitable future of the internet. As more and more organic traffic comes from mobile platforms, client’s needs are keeping up to date. Do the research; buy the programs or hire who you need; but format a way to offer mobile services for clients. Being able to offer a mobile site, or even better a mobile checkout and shopping service can dramatically improve profits. Few SEO companies are offering full mobile platform services; this gives anyone a golden opportunity to get in on the ground level. They can establish themselves and build a reputation that will be indispensible in the coming years.

Without fail Google will change things in the future, perhaps in a month, maybe a year. SEO companies will go scrambling once again to adapt in leverage the new updates and developments. For todays market however, these tips and others can help lead SEO companies and their clients to success.

80 percent women on Pinterest, is Google+ the gold mine?

google+While Facebook and Twitter have dominated the social space for long, Pinterest and Google+ still have managed to gain attention from social media users. The user base on both these platforms continue to grow. Inside Network’s AppData results revealed that Pinterest surpassed 10 million unique visitors in just 9 months; a figure any standalone site in U.S hasn’t been able to achieve before.

Google+ also continues to grow by leaps and bounds, especially after Google integrated the network with Google properties such as Google Search, making it an important resource for search engine optimization.

However, there’s a difference between the user base on Pinterest and those who use Google+; Pinterest is dominated by women. ComScore’s report in 2012 revealed 80 percent of the users on the platform were females. The brands pinned and repined are mostly female-oriented. Repinly, a website that tracks Pinterest activity, informs that top 10 pinners on Pinterest are women.

So with all the female attention going towards Pinterest, there is hardly any thought given to Google+. The platform, therefore, remains untapped for women.

Talking from personal experience, I’ve been active on Google+ and Pinterest since 2012. Although I managed to get a following on Pinterest, what Google+ has given me is unbelievable, and I tip it as a gold mine for the ladies.

Here are top 5 reasons why women shouldn’t let Google+ go unnoticed:

  1. 1.     Referral Traffic

I’ve advertised on Facebook for a while now, and unless I pay to promote a post within my own community, it’s hardly sending any referral traffic to my website. Twitter has also disappointed, although I do believe it requires more effort than I am putting in at the moment. Pinterest has sent me traffic whenever my pin gets repined by a follower; not an impressive figure.

Google+, on the other hand, has impressed me in terms of referral traffic. I’ve shared some posts on smartphone apps  in the communities present over there, and it has sent me a large number of visitors. It’s also tops the traffic referral list on my website, a spot usually dominated by search engine traffic.

  1. 2.     Interaction

Users of Google+ do interact with you. They’ll notice what you’re doing, and you don’t have to pay Google to promote your posts, and what you share won’t get lost in a stream that’s dominated by posts from popular figures like female celebrities and sportswomen.
I’ve managed to grab a lot of attention on Google+ within a short span of time. Not a single day has passed till now when the post I shared went unnoticed. Someone always leaves a comment or a +1 on the shared content.

  1. 3.     It’s good for search engine optimization

Women who’re into online marketing, social media, blogging or any other venture may not be aware that Google+ offers benefits when it comes to search engine optimization. Since Google linked the platform with Google Search, it can be used as a devised marketing tool for organic search. Google + profile picture also appears in the search snippet, and search engine readers eventually start recognizing the face.

Furthermore, the posts you’ll share on Google+ will appear to those who’ve added you in their circles, provided if it’s relevant to query or interest they’re searching for. This means if you can manage to build a huge following on the platform, there would be a lot of search engine juice passed to your website. Those top 10 female pinners on Pinterest with 5 million followers can do much more if they were on Google+ with the same number of followers.

  1. 4.     People are really knowledgeable

Google+ is going to teach you a lot. The user base consists of people who are knowledgeable. They’ll catch you instantly if you’re out there just with the sole intention of selling something or presenting something to them which is a scam.

When you’re promoting your brand the right way on Google+, you’ll be tested; asked questions, compared to other brands etc., but the users also appreciate your efforts. Once you get to know them, they’ll engage with you, share your brand, recommend your shared posts on Google+ to their own circles and help you out.

  1. 5.     Conversions

Google+ is still untapped, especially by females. However, they’re slowly starting to recognize the potential and the user base consisting of women is growing. The conversions from Google+ for my website have been higher than any other platform.

There are some great communities in Google+ that can be used to target people based on interest, and new communities consisting of female oriented brands are also being introduced. It’s a converting bandwagon to jump on to at the right time.

There’s a looming opportunity to embrace Google+ and increase visibility before the competition increases. Do you consider Google+ as a gold mine? Feel free to leave your thoughts.


Author Bio

Mellisa Burke is the marketing and content manager of International Reviews. She likes to explore the world of social media and thinks it’s better than watching movies. You can connect with her on Google+.

Former Google employee Marissa Mayer becomes Chief at Yahoo

Marissa Mayer was one of Google’s top executives and is now making the move to become the chief executive of Yahoo. This will make Mayer one of the top executives in Silicon Valley and one of the most prominent women in business.

Mayer, 37, will join only a few other women who hold top positions in technology companies, among them are Sheryl Sandberg of Facebook and Meg Whitman, the chief executive of Hewlett-Packard.

After 13 years of working on projects at Google, Mayer will now have the chance to own and showcase her skills with this opportunity of moving to Yahoo. Mayer was Google’s first female engineer and is now heading to a bigger stage to help what she says is “one of the best brands on the Internet.”

We look forward to seeing what Mayer will do with her time at Yahoo and we look up to her as an incredible woman succeeding in business.

International Women Entrepreneurs find a voice through Google

Women entrepreneurs are causing quite the scene, and it’s not just here in America. Their ideas and businesses have so much potential, in fact, that Google recently launched the Women Entrepreneurs on the Web (WEOW) initiative. The program is currently targeted at International women entrepreneurs, helping them to grow the online presence of their business. As part of the program, the women learn how to network, collaborate effectively, connect with customers, promote their organization, and track and optimize their efforts. Forbes coined this as a new form of SEO…search entrepreneur optimization.

The pilot program for these international women entrepreneurs was launched in February in India. According to their press release, Google created this because they “realized that [women] were true entrepreneurs who were not afraid to try new things, yet many were unaware of various products that can be used to leverage the full potential of the Internet… The large number of women entrepreneurs in India made it a natural decision for us to pilot this initiative.”

WEOW is giving women in developing and rural communities the opportunity to scale their businesses through online networking and marketing. By giving them the tools to create a website and launch social media pages, these women have the chance to truly make an impact. It’s even more accessible because it is free; the only charge occurs if the woman chooses to buy the domain name (a process which Google would help facilitate).

It will be interesting to see what happens with the initiative after the pilot program has been around for a while. Would this model work here in the United States?