Why you should encourage your employees to write on the company blog

blog-wordleDoes your company have a blog? If not, stop reading this and go set one up.

Ok now that we’ve taken care of that, let’s talk about content creation. Generating quality content on a regular basis is time consuming and tough work. So how do you keep a blog going while still doing all of your other tasks? Here are some ideas:

  1. Get your employees involved. Everyone in the company is busy, but your employees are also the ones who know the company the best. Assign each person to write one blog post per month. This will only take up a small amount of time that they can allocate out. By having everyone write once a month, you will have plenty of good stuff to choose from.
  2. Encourage guest posting. Through your social channels, let others know that you accept guest posts on your blog. Other people in your industry will want the exposure, plus a link, so you are likely to get quite a few guest posts. Plus it’s nice to mix things up with some thoughts from others in the industry.
  3. Crawl the web for ideas. If you are feeling in a content rut, start looking to others for ideas. Follow other blogs in your industry, set up Google Alerts, and just generally be aware of new cool things that are happening that you could blog about.
  4. Schedule out posts in advance. WordPress is awesome in that you can schedule out tons of stuff in advance. So, if you have content ready to go, spend an hour or so scheduling everything out so you won’t have to worry about it on a day-to-day basis.

By doing these things, you’ll be able to keep up your blog, and build legitimacy to your company, while also making you an expert in your field. Have fun with it and take the ideas you like from others. Trafficado, a tech company based in Utah upkeeps their blog through guest posts as well as assigning out posts to employees.

An infographic: How to optimize your blog posts

Does your business have a blog? If so, are you showing it the tender, love, and care that blogs need?  I hope so. Blogs can be a huge help and resource for businesses. It let’s consumers get to know you on a more personal level, and it lets you show your expertise in your field. It also allows you to reach out to other areas of the country and world that you wouldn’t be able to do otherwise.

However, just having a blog won’t help you. You must take the time to share your blog with others. Every time you post, you must throw that article to the world through every social medium possible and see if anyone catches it.

We found this infographic to be super helpful for ideas on what to do once you’ve written and posted a blog post. We hope it helps you too!

How To Become a Top Woman Blogger

This is a guest post by John Rampton, Founder of http://blogging.org and http://ppc.org. You can contact him on Twitter @JSRampton.

As a blogger myself, I am always looking for tips on how to make the site more interesting and compelling. In this article, John Rampton gives a few tips of his own from the male perspective on how females have an advantage in this space. I’d like to think he’s right. Check out what he has to say and then let us know what you think, do females have an advantage in the blogosphere?

In this article I am going to look at how to become a top woman blogger but first I want to put something straight out there now. In my opinion women have a huge advantage when it comes to blogging.

Now you may be asking yourself how can this be so? My answer is simple; women have more empathy with their topics and with their audience and they are far better at articulating their thoughts. So the first step in how to become a top woman blogger is to do what you do naturally.

The next step that you should take is to focus on something that you do well and write about it. At the risk of sounding sexist it is still mainly the women who are the cooks and cleaners in a household even as you achieve equality in the workforce. If you look at some of the more popular book categories in Amazon you will see that books based on cooking and managing a household are popular genres and women know way more about this than men.  Therefore if you are the main cog in the household then why not blog about it – you can keep a diary of your chores around the house, provide tips on various chores and recommend products that you use around the house. You can even provide recipes.

I have chosen the most stereotypical area of expertise that a woman has and when you blog about something you know intimately then you are certainly on the way to knowing how to become a top woman blogger.

However you should always write about something that you are passionate about because this will make writing content for your blog a lot easier.

How to become a top woman blogger can also be achieved by using the networks that you have. When you have a blog site tell all your circle of friends about it, get them to comment on your blogs and ask them what are some of the things that they would like to see on your blog.

Another strategy in how to become a top woman blogger is to blog on topics that women are considered to be experts in. Once again this sounds sexist and I have already mentioned topics that women are assumed to be the experts on but when you are starting out you want to establish your reputation quickly and one way to do this is to blog about ‘female topics’. Once you have established yourself in one of these areas then branch out.

When learning how to become a top woman blogger another strategy you might want to consider is to blog using a male’s name. This might sound odd but if you want to blog in a traditional male domain like car mechanics then you will find that having a male name will be an advantage. This sort of thing goes on all the time. For example in the erotica section of Amazon’s Kindle library most of the books have female authors because the perception is that people are more likely to buy erotica books from female authors although a lot of these books are written by males.

Learning how to become a top woman blogger isn’t easy but woman definitely have an advantage over men so start blogging now and live by this well known quote: mistake your way to success.