Catherine Kaputa is a branding expert, speaker and author of U R A BRAND, How Smart People Brand Themselves for Business Success, Winner of the Ben Franklin Award for Best Career Book, 2007 (www.urabrand.com). Catherine is a twenty-year veteran of branding and advertising – from Madison Avenue to Wall Street to the halls of academe to the founder of SelfBrand (www.selfbrand.com), her own New York City-based brand strategy firm that works with people, products and companies.
One of the things you try to do in branding is “own a word” in the minds of consumers. The word is the meta-narrative or overriding story of your brand. If marketers succeed, people will...
My husband always tells me that I talk too much, and he’s on to something. Research shows that women use twice as many words as men, yet most of us don’t use that linguistic advantage...
Ladies, I think we always knew it was the case, but now it’s confirmed. Yes, the workplace is a beauty contest. And there’s a lot of research to back up the uncomfortable reality...