Appropriate Evening Gowns for business woman

evening gowns for business women
The question of appropriate evening dresses for women in business can be a perplexing one. Standards for dress vary greatly in various regions of the country. What might be suitable in a large urban community like New York City might be frowned upon in more conservative heartland communities. Women in business must be especially careful to ensure that their apparel strikes the right note of both professionalism and suitability. A few tips can help you choose the right evening dress for the occasion.

The season when the event is held may have a bearing on the type of gown you choose. Warm weather requires a lighter-weight fabric and paler colors. You may be tempted to choose one of the fashionable strapless gowns, such as those that are available at However, no matter what the temperature, be aware that a business event may not be an appropriate occasion to show deep cleavage or a plunging back without causing a great deal of unwanted comments. A lacy shrug or wispy shawl can give you just enough coverage to show your colleagues that not only do you have it; you know when and where to flaunt it.

The region in which the event is held can make a big difference to your choice of eveningwear. Your corporate offices may be in Los Angeles, but travel is part of the businessperson’s lifestyle. You may find yourself in a smaller city in the middle of the country or a mansion event deep in the South. Research the culture of the area you will be visiting to get an idea of the style of gown that is appropriate for an evening event. Again if promoting a professional image for your company is part of your duties, err on the side of conservative wear. A cocktail dress with a fitted jacket can be worn almost anywhere, and the jacket can be removed to show a bit of shoulder or décolletage. Basic black or beige may be too severe for some areas of the country. Try a navy blue, champagne or rose color to look striking but not overpowering.

Some business occasions are more lighthearted than others, and you should keep the type of occasion in mind when choosing a gown. A holiday business event is likely to be a cheerful and easy-going event. However, an occasion such as a charity event in which your company is traditionally involved may have a more serious tone. Some business conferences can require your most serious attitude. If your company is involved in political events, you should lean toward a more conservative approach. The degrees of dressiness can be a tricky matter. If possible, speak with someone that has attended previous events of the same type. She will be able to give you a clearer idea of the apparel required. For black-tie events, your dress can be short, tea-length or floor-length, but regardless of length, it should have an air of elegance and fashion. You can generally be flexible with color for formal eveningwear, but traditional neutral tones give the most professional effect.

Though women in business often much give additional consideration to a variety of different issues when choosing an evening gown, these essential tips can help to reduce the margin for error in eveningwear decision-making.

Going Back to School to Receive Your CNA Certification

CNA_GroupCertified nursing assistants (CNAs) are healthcare workers who typically work under supervision of a physician, a registered nurse (RN) or a licensed practical nurse (LPN), and they provide patients with assistance in daily tasks such as bathing, toileting, dressing, oral care or eating. Additional tasks that CNAs do include recording patients’ weight, height and vital signs.

If you are seeking a quick and easy job, being a CNA may not be the correct career choice for you. Being a CNA is hard work; however, if you are willing to work and if you have patience and compassion, a CNA career could be for you. If you are interested in seeking a career as a CNA, read on. The following are the ins and outs of going back to school to get a CNA certification.Getting The Right Education

You can typically enroll in a CNA training and certification program either via the Red Cross, a community college or a hospital. The duration of CNA certification programs is typically 12 weeks. The program will usually include instruction in topics such as anatomy, physiology, medical terminology, infection control, nutrition, documentation skills and hands-on CNA-related clinical activities.

There will be quizzes also. After completion of the CNA certification program, there is a competency exam that will be administered by the state you reside in. The competency exam is mandatory; you must get a passing score on it. When you pass the exam, you will be certified and eligible to work as a CNA.Careers You Can Pursue

CNAs can work as CNAs permanently, or CNAs can continue their education in order to become registered nurses (RNs). In addition, keep in mind that CNAs are able to work in various types of medical settings. For example, CNAs often work in hospitals, hospices, doctor’s offices,  medical clinics or urgent care centers. Other places CNAs might potentially work include nursing homes, assisted living facilities, home health care agencies or day care centers.

Other Aspects That Are Relevant

In addition to meeting the education requirements, CNAs must have a deep sense of concern for others. CNAs work with everyone; they care for babies, children and adults of all ages. They care for those who are ill or dying. They even care for patients postmortem.

For example, they might have to prepare a patient’s body to be moved out of the hospital after death. Also, CNAs must have excellent communications skills because quite often they are working with patients who might be uncooperative, confused or upset, and it is helpful if the CNA can communicate clearly and stay calm.Dedication is another important quality for CNAs to have because CNAs are on their feet for extended periods of time, and they often have to do mundane repetitive tasks such as washing soiled linens for example. At these times, CNAs must downplay the mundane aspects of their job tasks, and they must focus more so on the fact that they are providing a necessary service.

Also, CNAs must have good personal hygiene. Medical settings must be as clean as possible; if the CNA has good hygiene, it helps to keep the overall environment of the medical setting clean too.About the Author: Rocky Ramirez is a published blog author and freelance researcher – he’s done a lot of research on careers and how to find what you’re passionate about in life. Look for his e-book guide coming out later on this month.


List of Discounts for Business Students

bigstockphoto_Business_Team_2812254If you’re a college student studying business and struggling to make ends meet, saving money is essential. One of the simplest ways to save money as a college student is to take advantage of the many discounts that are available out there.

You may be surprised to find that as a student you may have to try and not get discounts, as they are everywhere. Some are better than others though, and this article will help you find the most outstanding deals going.

The following is a list of the best discounts out there, along with some ideas to help you conserve on school supplies, such as paper costs and printing. You already know there is more than one professor out there who wants a paper copy of a term paper or test.

With printer ink and toner so precious, it’s wise to conserve on ink and paper. Breeze through your college career without causing nearly as much concern for overspending on ink or damaging the environment.Student Discounts

Check out the major software companies for outstanding product discounts.Books and Supplies

JourneyEd, Save up to 85%;, outstanding discounts for all students on all of the necessities; Amazon Student, Student members get discounts on a wide variety of books and student supplies.


Business professors are always asking students to get regular subscriptions to business publications. Here are a few of the discounts for students:

New York Times offers 50% off digital subscriptions and very low for home delivery. Wall Street Journal offers 75% to students; Boston Globe also offers 50% off for home delivery. Check out their websites individually for more information.


Apple offers discounts to students on their site, where you can get App gift cards when you purchase select merchandise. Apple’s special education pricing might save you a few bucks.

Ink Technologies offers deep discount on ink like HP ink cartridges (one of the most popular sold) and even offers a recycling program for your old toner.

Students with an e-mail address from their .edu school can receive six months free of Amazon Prime by joining Amazon Student.

Often software is heavily discounted for students such as Windows Operating System, Adobe Creative Suite and Photoshop.

Check With Your School

Many schools offer employee and student discounts with preferred vendors. Check your University or Colleges website to find helpful discounts at stores and online retailers near you.

This list is not exhaustive but a very good start for business students. Wherever you go take your student ID and be sure to ask if they offer a student discount. You may be surprised at just who does.

In addition to gathering savings on the above discounts, stores you can easily save money in other ways. One way is to change the way you think about things such minimalism (less stuff) and recycling. One huge area a student can save is with printer, ink and paper. Printer paper and ink can be a large part of your budget with so many projects and papers due throughout the year. The best student discounts can be the ones you make for yourself.

Green Your Office with Plants and Flowers

downloadAs business owners attempt to reduce their carbon footprint and save money on power, going green has become mainstream. But what about truly “greening” the workplace with plants? That, too, can have positive impacts on any business, and it can also save money!

Studies have shown that flowers and plants in an office can:

  • Create a calming effect for employees, therefore improving performance, productivity and accuracy
  • Decrease absenteeism by reducing the risk of Sick Building Syndrome
  • Reduce noise by absorbing sound waves
  • Make for happier employees

According to a study conducted at Washington State University, workers in an office with plants were “more productive (12% quicker reactions on the computer task) and less stressed (systolic blood pressure lower). They also reported feeling more attentive when the plants were present.”

With this in mind, how can you bring the benefits of greenery to your office? It can be as simple or as complicated as you make it.

It Only Takes One Plant
All it takes is one plant to improve your working environment. Choose something easy to keep alive, like a spider plant, and place it in your work area or a shared space. You will bring life into your office with little effort at all. If you would like something more colorful, consider an orchid. They are low-effort flowers that will add a beautiful touch to the office.

Plant a Space-Saving Garden
Planting a flower or vegetable garden can bring nature into your work location. These can be simple and space conscious. Following are three gardening techniques that can positively impact your work environment.

  • Plastic Cup Garden: If your office has a window, you can create a small plastic cup garden. Punch several holes in the bottoms of the cups, fill with soil and seeds, and place them on saucers to catch excess water. The options for plants and vegetables are limitless, but make sure to select plants that will thrive with the natural light that is available. This approach will not only bring nature into the office, but it will preserve much needed interior space.
  • Hanging Urban Garden: Do-it-yourselfers can build a simple wooden frame with planter boxes that extends from an office window.
  • Vertical Garden: Vertical gardens can adorn wall space, and generally only require breathable pouches, seeds, and soil. The pouches are often made of a recycled material, like burlap, and are attached to the walls with grommets. These can also be purchased in kits.

Decorate the Patio with a Raised Bed Garden
Raised bed gardens are relatively inexpensive options for outdoor patios or other spaces. For a couple hundred dollars, you can build one for your office’s outdoor spaces, creating a versatile location for casual meetings, private calls, or breaks. Here’s how:

  1. Cut a six-foot-long four-by-four into four, 16-inch corner posts.
  2. Screw corner posts to the ends of a four-foot two-by-six. Repeat with another four-foot two-by-six. This will create the ends of your planter.
  3. Connect the ends with two eight-foot two-by-six boards to create the box.
  4. Add another level of two-by-sixes to create the appropriate depth.
  5. Flip over and mark the locations where the posts hit the ground.
  6. Dig a six-inch hole for each post.
  7. Put the raised bed garden frame into place.
  8. Add hardware cloth to the bed to keep out gophers and moles.
  9. Attach four 12-inch pieces of 1-inch PVC pipe on the long sides of the planters approximately four feet apart and two feet from each end. Secure each pipe with tube straps. These will hold hoops for row covers.
  10. If aesthetics are truly important, use other materials to decorate the outside of the box, like willow or even tin.
  11. Add a mixture of topsoil, compost, and potting soil. Rake it smooth and dampen it with water.
  12. Add flower seeds, but make sure to purchase those that will thrive in the amount of light that is available in this space.

While plants can improve the environment of any workplace, make sure to consider the needs of your employees or coworkers. Prior to adding plants to the work environment, explain your plans to others in the building and make sure that your efforts won’t have any negative impacts for others, such as allergic reactions to the plants or flowers that you have purchased.

If you are looking for ways to increase productivity, improve aesthetics, and create an office space that your employees will truly enjoy, consider plants. For a nominal cost, you can positively impact your bottom line.

Since 2000, Chris Long has been a store associate at a Home Depot in Illinois. He also contributes to the Home Depot blog, and provides raised bed garden advice as well as tips on other home landscaping topics.

Make Your Brand’s Graphics Click with Customers

downloadToday, a name isn’t enough to grab a customer’s attention and help them connect to the company brand. A brand’s graphics should click in more than one way with the customer’s than just the logo. Of course a logo is the most important representation for a brand-it’s what customers notice and register with the company when they see it each time. But a company should consider using graphics to represent their brand with animated graphics, motion graphics, and informative written pieces related to their industry and grab a consumer’s attention.

Amp up Your Logo

A logo may go through five different focus groups with about 8-10 people in each group. A good logo design tends to be simple and different methods of psychology are used to choose colors that coordinate with the connection brands want to make with their customers. For example, red is an excellent color for a restaurant for a lively atmosphere and blue is popular for technology brands. Consider what your company and logo already says to your customer and what message your future logo could represent.

Teach with Animation

Whether you decide to use it in your commercials, online video blog, or through another message, animated and motion graphics are becoming more popular as a way to demonstrate a product or service and share a message to consumers. Popular animated infographics are a great and simple way to explain something about your company and anything related to your industry. Animated infographics can be a timeline or a process of how a product is made or a service completed.

Connect with your customers by teaching them how to use your product at home with a step by step guide or try to do something that is not entirely related to your company but is in your industry. For example, if your brand is a food chain or a local cafe, create a step by step illustrated guide to how to cook a certain recipe or if you are a boutique, teach your customers how to design a scarf or a shirt.

Not only do infographics inform, but they can present two different sides by comparing and contrasting two different views. Political parties and product comparisons such as PC versus a Dell have used infographics as a way for a person to easily read and compare the facts side by side. This helps a person better understand the two different sides so that they may be able to see with which side they agree with the most or which is better suited for them.

Inform with Motion

Motion graphics can be shared in video forms to further tell a short story with music in the background. One example of a great motion graphic that told a story and promoted the brand is Chipotle’s Mexican Grill video that promoted the food supply industry and the use of family farms in place of factories for sustainability.

A company can do so much more than just update their logo to make their brand stand out and be memorable. Meet up with your team of graphic designers or consult with a freelancer about what you can do to make your brand click with customers.

Marianne Ross is a freelance writer and guest blogger who is interested in marketing and different promotional techniques.


Tips for Finding New York Apartments

New York ApartmentsImagine living in one of the most sought after cities in the world that is known for its high cost of living, fabulous nightlife, cultural attractions, job opportunities and expensive real estate. Manhattan is a thriving metropolis with plenty of unique and interesting things to see and visit.

Many people feel they have hit the pinnacle of success when they can say they live in Manhattan. Others who desire to live there but feel they don’t have the resources to reside in a Manhattan apartment may have given up hope of renting their dream digs. Don’t be one of those people. Finding an apartment in the Big Apple can be intimidating and hard, but it’s not impossible.
Although the city has a reputation for being the best that New York and many other states, for the matter, has to offer, it’s not impossible to find Manhattan apartments that are suitable for any lifestyle and financial budget. A top executive or a college student should each be able to find the Manhattan apartment of their dreams. College students generally do not aspire to seek out the apartments that someone in higher financial standing would but they should not give up if they desire a Manhattan apartment.

As with anything worth having, working toward your goal nets good results. Elika Real Estate brings New York City apartments within reach if you do your homework and are willing to live off the popular paths of the luxury apartments. Many people do this and it is perfectly acceptable to consider getting a roommate to meet your living-in-Manhattan goals. You or you and your team might not find it right away but persistence pays off. Continue looking in newspaper listings and at online ads. Word of mouth is often the best advertising so keep your ears opened.

If you don’t mind living off the popular trodden paths, try seeking out a pre-war art deco-styled building. Most of the pre-war buildings have been updated but still have their nostalgic charm.

Bargains are hard to come by but apartments for mid-range budgets can be found in the Yorkville area. Apartments located in the 5th through 30th street areas are also have renovated apartments. Buildings west of Broadway and north of 165th Street are also sure to appeal to many.

If you’re seeking a residence with amenities within walking distance of your home, there’s an abundance of things to do near Lenox and 5th Avenue. Persistence will inevitably pay off as you search for the Manhattan apartment that is right for you.

4 Factors to Consider When Relocating Your Small Business Office

truck_office_rampAre you a small business planning to relocate to a new location? Want to make sure that everything falls in place without having to exceed your budget? If yes, then you will have to keep take various important factors into consideration to ensure a successful office relocation. Let’s see what these factors are and why you need to focus on them:

#1: The Size of Your Office

The most common mistake that entrepreneurs make is that they overstretch on size plus budget when relocating office. However, your focus should be on finding an appropriately sized property that fulfills all of your business needs. Starting small is fine because you’ll always have room to move to a larger business space in the future if required.

It’s also a good idea to consider sharing your business space with another entrepreneur or company as it will help in saving costs and lowering the risk factor. Always keep in mind that reducing expenditure doesn’t mean that you go for cheapest property out there. Having a healthy, inspiring and productive work environment is also important.

#2: The New Office Location

Finding the right location for your office is important when it comes to shaping the future of your business. So before you go ahead and embark on your search for the right office location, think about your business needs and then prioritize them.

If your business deals in retail products/goods then it becomes imperative that you choose an office in a central location. But if your business doesn’t really need any prominent presence, you could look for a location that’s more economical. In short, your office location should be chosen according to your specific requirements.

#3: Your Budget

In order to plan a realistic budget try and talk to an office planning expert. Don’t forget to include a proper estimate of the different expenses related to staff, property, marketing and communication. Before you go ahead and finalize your office location, see to it that the total of all these costs aren’t exceeding your projected income. Also, don’t compromise on the important expenses just to lower your budget. For example, if your business in Jacksonville is relocating during the summer, you may want to consider humidity controlled storage for the office furniture. The combination of controlled humidity and temperature helps reduce the chance of mold and mildew growth, paper rot, metal corrosion, and other moisture related deterioration.

#4: Lease or License Agreement

When it comes to legal property contracts, you need an option that works the best for your business. License agreements are generally good for new businesses as they have changing needs. Such agreements happen to bind you for short-term and are much faster to sort out. They also incur minimal to zero legal fees.

Leases on the other hand happen to offer extensive accommodation rights. Besides that, leases demand a long, enduring commitment on the tenant’s part, which goes up to 25 years. The good thing about leases is that they offer more security, the rent is pre-agreed and you have the right to renew once the lease period ends.

Is Your Desk Holding You Back?

home-office-desk-2Whether you are running your own business or working for one, chances are you are spending several hours a day at your desk.
This extended desk time not only eats into your personal life, but it can disrupt your work/life balance, it can also have dangerous ergonomic effects.
Ergonomics is the study of how we work, focusing toward working efficiently and effectively. When your workstation is not ergonomically sound, it can disrupt your work flow and lead to an injury.
Injuries related to poor ergonomics include carpal tunnel syndrome and back and neck strain. These injuries can cause a great deal of pain, which can disrupt your work flow.
You can adjust your workspace to be more ergonomically sound with a few simple steps.
Desk and Chair
Your desk chair should support your lower back and be adjustable so that you can control the height of the seat. Both your feet should be flat on the floor and your knees bent 90 degrees. The chair should have arm rests and be level with the top of your desk. If you are short and have trouble adjusting your chair so your feet remain flat on the floor, use a foot rest to raise the floor and support your feet and keep your knees in the correct position.
There should be enough space between your desk and chair for your legs to fit comfortably. The desk should also be wide enough to accommodate everything while still giving you ample room to work. A desk with a computer storage compartment will free up the desktop for writing and other work.
Another consideration is comfort level. This can be compromised by a cramped desk. If your current desk is not high enough to provide adequate leg clearance, you can find a replacement at an office workspace store like They provide ergonomic office chairs and desks of various heights for any professional.
Finally, reduce the amount of clutter on your desk by keeping the things you aren’t using (such as files) in drawers. If you must have papers on your desk, put them in a desktop box or filing system.
Computer and Printer
The computer monitor should be an arm’s length away from your face. The top of the monitor should be at eye level so that you have to tilt your head down slightly to view the entire screen. Your keyboard should be placed so that your hands are slightly below or at the same level as your elbows. Your mouse should be within easy reach, on the same side as your dominant hand. There should be no obstructions on the desk that would impede mouse movement – you should not have to pick the mouse up to continue a motion.
To preserve space, consider keeping your printer on a separate surface near your desk, and within easy reach, such as a credenza behind your desk. If you must place the printer farther away, put it in an area that you can get to without having to stretch or climb over obstacles.

Supplies and Equipment
Supplies and equipment like pens or your desk phone should be within easy reach – you should not have to stretch or strain to access them. If you can’t reach something while seated, stand up to reach for it rather than stretching to reach it from a seated position.
Even small changes to your workspace can make a big difference in your workflow. Working more efficiently not only makes you more productive, it can also give you more free time with friends and family because you can work faster comfortably.

5 Tips for Starting Your Own Business/5 Tips for Entrepreneurs

images1. Have a target demographic in mind but stay flexible and agile:

We founded Dobbin with a detailed business plan, and a firm target customer in mind. We imagined what kinds of places she lived, where she worked, what brands she shopped, and what she liked to do for fun. As soon as we launched, and started successfully selling, we realized we were only partially right in our estimations. From then on, we’ve gone back to the drawing board almost weekly to discuss our learnings about our customers and to try to further define our constantly evolving core customer, and to crystallize our business strategy. So far, so good!

2. Find a way to work on your business and not always in your business:

Prior to founding Dobbin,  both Catherine and myself have had specific roles in small and large companies. Now that we’re co-founders, we’re wearing a much wider variety of hats. I once heard a designer joke that he once spent a whole day changing lightbulbs in his showroom.Now, I know that to be true. As entrepreneurs, we spend  95% of our time working on administrative tasks like ordering fabric, shipping, accounting, inventory, customer service and manufacturing. We make it a point, as mentioned above, to constantly tackle marketing and biz dev. But it’s something we need to make time for.

3. Find co-founders and workers whose skills complement your own:

Catherine and I are great partners because the way we work together is so complementary. Our thought patterns and work styles are synergistic, but they’re also different, in a good way. Co-founders and co-workers who can help to accomplish a greater vision via varied talents will pave a quicker path to success.

4. Look luxe; spend smartly: 

Dobbin’s product is luxe. We use the same high-end fabrics as brands like Carolina Herrera, Narciso Rodriguez and Diane von Furstenberg, and we manufacture our line right beside those brands. So although we’re a tiny company-we need to project a glamorous marketing image-especially because our product is sold only online. At the same time, we’re as thrifty as we can be. We negotiate contracts, aim for short photo shoots, use our own accessories, search Etsy for packaging and do our graphic design in-house, all in the name of cost-saving.

5. Talk to your customers as often and in as much detail as you can: 

I learned early on that they key to a successful business was to listen carefully to  customers. I’ve carried this with me all throughout my career, and am now in touch with Dobbin customers day in and day out. We list our emails all over the site, on both customer service and actual product pages. I include my business card in each and every customer package, so women can easily reach me when they have questions or comments. We thrive on customer feedback on our product, our pricing, our marketing and our service. Remember that your closest advisors are those who are shopping for and actually buying your product.

 About the Author: 

Jessica Gold Newman is the Co-Founder (with Catherine Doyle) of Dobbin Clothing ( Based in NYC, Dobbin is a line of wardrobe workhorses, constructed of the finest
European stretch fabrics, fit to flatter, that is sold exclusively on their website and priced under $200. Jessica has had 15+ years of experience in the fashion and retail industry.

6 Ways to Help Work-Related Back Pain

prevent-back-pain-at-work-315x217If you deal with back pain at work, you know how difficult it can be to get through the day. Some workers accept this pain and take over-the-counter medication on a daily basis. But there is a better way to manage pain.

There are several causes of work-related back pain and it can vary by person. It is difficult to pinpoint the underlying cause. But once you know your triggers, you must take steps to relieve pressure and inflammation.

1. Get a chair that supports your spine

Maybe the problem isn’t your back, but rather your chair. An office chair that offers poor support can put pressure on your spine or lower back, thus triggering chronic pain. You can relieve discomfort by placing a towel or pillow behind your back, or you can look at ergonomic chairs for your office.

These chairs allow adjustment of the seat height, width and depth, backrest and armrests. In addition, ergonomic chairs offer better lumbar support. Perfect for anyone who sits at a desk for long periods of time, these chairs can help reverse work-related chronic back pain.

2. Don’t cross your legs

You probably do this without realizing it. However, make a conscious effort to not cross your legs when sitting at your desk. This can create pressure in your legs and trigger back pain while you’re sitting.

3. Take breaks

Not to imply blowing off the work day, but if you experience work related back pain, it’s a good ideal to rise from your desk and stretch. Walking around for as little as five minutes can provide relief. Go for a coffee break, or simply switch to a task that requires standing. It also helps to walk and pace your office while talking on the phone.

4. Skip the high heels

Sure, high heels may make your outfit. But if you’re dealing with chronic back pain on a daily basis, heels can be your worst nightmare. Regardless of whether you stand all day or sit most of the day, always have a pair of flats on hand. Perhaps you can alternate shoes throughout the day. Wear your heels for a few hours in the morning, and then switch to your flat shoes to give your back and feet a break.

5. Stretch your body

Back pain can develop after sitting in one position for too long. If you have to sit for most of the day, stretch your arms a few times throughout the day to exercise your back muscles. Roll your head from shoulder to shoulder to loosen the muscles in your upper back. You can also loosen your back muscles by stretching your arms to the ceiling.

6. Reduce stress

Stress can trigger muscle tension and spasms, which may occur during the workday. If possible, eliminate stressors at work to maintain your back health. Create a daily schedule, don’t over-commit, take frequent breaks to clear your mind and don’t procrastinate.

Back pain can have a huge impact on your workday and greatly impact productivity. Apply these suggestions and get through your day with minimum discomfort.